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Peeps unveils new flavors ahead of Easter

Four new Peeps flavors unveiled ahead of Easter: Rice Krispies Treats, Icee Blue Raspberry, Sour Strawberry, S'mores Graham Cracker Dripped In Milk Chocolate.

SAN ANTONIO — Everybody's favorite Easter candy is releasing new flavors in 2024.

Four new Peeps are being unveiled ahead of Easter and three are store exclusives.

The new peeps are... Rice Krispies treats only at Walmart; Icee blue raspberry only at Target; sour strawberry only at Kroger's family of stores; and s'mores graham cracker dripped in milk chocolate, which is not store-exclusive.

Pennsylvania-based Just Born Quality Confections makes the marshmallow treats that are a staple of the Easter season.

New PEEPS for 2024

Happy New Year! Get a sneak PEEP of our new and returning items hitting shelves in 2024. Which are you most excited for? 👀🐤🐰

Posted by PEEPS on Thursday, January 4, 2024

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