PITTSBURGH — Oscar Mayer is entering the plant-based market for the first time with NotHotDogs and NotSausages.
The Kraft Heinz Not Company said its Oscar Mayer NotHotDogs and NotSausages have the same "smoky, savory taste, meaty color, and thick, juicy bite" as its traditional products, but in plant-based alternatives.
NotSausages will be available in Bratwurst and Italian sausage flavors.
The new hot dogs and sausages will roll out to retailers nationwide later in 2024.
“At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious,” said Kraft Heinz Not Company CEO Lucho Lopez-May.
“We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”
Kraft Heinz said the plant-based market in the United States is projected to increase from $8.3 billion in 2023 to $19 billion by 2030.
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