While the company may be going away, the San Antonio Zoo is hoping to hold on to its iconic mascot.

“I think Geoffrey the Giraffe signifies fun and childhood memories,” a representative with the zoo said. “What we’re asking is that the executives at Toys R Us would allow us to be the stewards of Jeffrey, their mascot, as a way for us to raise awareness for giraffe conservation.”

The zoo has set up a GoFundMe campaign to raise donations that will go to the Giraffe Conservation Foundation, a non-profit organization committed to supporting a sustainable future where all giraffe populations and sub-species are protected and secured in the wild.

The zoo says that they "hope to generate more than $100,000 in support to persuade the owners at Toys“R”Us to join the effort to save giraffes by donating the use of their most recognizable intellectual property."

If you'd like to contribute, you can go to the page here.

KENS 5 photojournalist Alan Kozeluh has the story.