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Made in S.A.: Father and son create custom fishing lures

Father and son are teaming up to make a name for themselves in the fishing world.

SAN ANTONIO — SAN ANTONIO-- At Bob DuCote’s home, inside his garage, you can find he and his son Jared using their pastime of painting to create custom fishing lures.

“About six years ago I was approached by a gentleman in South Texas. I do oil paintings and he told me 'You would be really good at painting fishing lures', and so I figured I’d give it a shot. Once giving it a shot, I was like this might be something fun for my father and I to do, so I called dad up,” DuCote Lures, owner, Jared DuCote said.

“I thought this was silly. I didn’t know how this would go, but he convinced me,” DuCote Lures, father/artist, Bob DuCote said.

Both father and son sharing in their love of art.

Something else they share, their inexperience on the water.

“We’re not avid fishers. I’d taken him out when he was real young,” Bob Ducote said.

“So I did a lot of learning. A lot of google, a lot of YouTube,” Jared DuCote said. “Had to learn the entire industry.”

Due to technology, hand painted lures are becoming somewhat of a dying craft.

However, after a bit of catch and release, the two realized their artistry helped their custom lures stand out to avid fisherman.

“Just like fish. No two fish are exactly alike. And under custom lures, there are no two custom lures that are exactly alike,” Jared DuCote said.

Their mixtures of colors and painting techniques helping their lures to feel more realistic.

“We pride ourselves on accuracy and details. The fine details, that’s what we like to do and that’s what we are noted for,” Bob DuCote.

With each custom order, this father and son duo find themselves doing more than just creating a one-of-a kind product.

“We’re making memories as we go,” Bob DuCote said. “That’s the great part about this.”

“It’s basically priceless to even say the least,” Jared DuCote said.

At Ducote lures, not only can make you a custom lure, they can also restore your favorite lure.

For more information visit their website http://ducotecustomlures.com/

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