A little boy who touched many lives in his short life is being honored, along with a community outreach program he helped start: The Rowan Windham Memorial Cereal Drive.

It all started when Rowan was in the hospital and asked people to bring him cereal instead of presents. He ended up with 4,000 cereal boxes, which were then donated to hungry kids in San Antonio.

Even though Rowan never ate a bowl of cereal in his life because of dietary restrictions, the drive dedicated to him raised over 190,000 bowls of cereal this year, surpassing its goal of 150,000.

Rowan’s mother says that next year they’re going to go for 225,000, which would feed every hungry child in San Antonio.

KENS 5 photojournalist Ivan Gibson captured Friday’s event.