W.J. Deutsch & Sons
W.J. Deutsch & Sons was founded in 1981 by Chairman, Bill Deutsch, to market quality wines produced by prestigious families from major wine regions of the world. The business that initially began with two employees importing a few family producers from France over two decades ago has grown to include a prestigious roster of internationally renowned, award-winning brands serviced by over 170 employees.
The Deutschs are proud to acknowledge the enduring relationships with their suppliers, many of whom have been part of the family since the business began in the early 1980s, including from Australia: [yellow tail], [yellow tail] The Reserve, and [yellow tail] Sparkling, from New Zealand, The Crossings, from California: Kunde Estate, Esser Vineyards, Geyser Peak, Buena Vista Carneros, Gary Farrell, XYZin and Atlas Peak, from Washington: Covey Run, and Columbia Winery, from Idaho: Ste. Chapelle, from France: Andre Lurton, Georges Duboeuf, HobNob Vineyards, J. Vidal Fleury, Pierre Sparr, and Sauvion et Fils, from Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, and Villa Pozzi, and from Portugal, Quinta Do Vale Meao.
Deutsch’s wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. They have built numerous category leaders including: the #1 selling brand in the US, the #1 imported brand in the US, the #1 Australian brand in the US, and the #1 French brand in the US.
Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine industry.
The company’s values rest on the founder’s "Six P's" model for building brands: People, Product, Package, Price, Promotion and Potential. The "P" of People always comes first. "We are a family-owned business working with other family-owned and/or people-oriented businesses," says Bill. "We develop strong, long term relationships with our producers and distributor partners, and we work together to achieve maximum results."
Our company is renowned for its ability to create and identify existing consumer needs within the wine category. Consequently, brands are developed to not only satisfy the business and marketing perspective but to meet the desires of the U.S. wine consumer.
This strategy enables us to build wine brands that have longevity and strong consumer pull.
420 River Chase Drive
New Braunfelds Texas, 78213
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