A Wisconsin teen is cashing in on an ugly holiday tradition: Christmas sweaters.

His obsession revolves around tacky Christmas sweaters. Some people find them beautiful.

The more colorful, the more action, the more eye-popping things -- that's our definition of ugly, said ugly sweater entrepreneur, Jack McCarthy.

The 18-year-old sold his first sweater on e-bay for $50. After realizing there was a market for ugly Christmas sweaters, Jack built his stockpile from every flea market, thrift store and yard sale across six different states.

The result is a website:

The site sells the 'lovely' items for $20 to $50 a piece. He is now shipping out sweaters at a pace of 40 a day.

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