SAN ANTONIO -- H-E-B is trying to dispel a few Texas myths in a Super Bowl ad featuring Texas native and country music star Jack Ingram.

Ingram starts out the commercial by explaining that he hears a lot of the typical Texas stereotypes while touring the country. You know, like how all Texans wear belt buckles, ride horses to work and eat barbecue for every meal.

A sneak preview of the commercial was released on Wednesday.


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The San Antonio-based grocery chain will also be launching a social media campaign asking people to tweet what they think makes a #truetexan.

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