Heels get lower, economy heading higher?

Heels get lower, economy heading higher?

Credit: ASSOCIATED PRESS

Participants of the third edition of the Sarenza High Heel 2010 Race prepare to compete in the France Vs UK 3x60 meters relay race at Molitor swimming pool in Paris, Friday, Dec. 3, 2010. Competitors in teams of three girls from France and United Kingdom race for fun wearing shoes with more than 8 cm-high heels. (AP Photo/Francois Mori)

Print
Email
|

by CNN News

CNN News

Posted on November 21, 2011 at 12:07 PM

(CNN) -- A new study suggests women are choosing lower heeled shoes and those high heels may soon be tossed in the back of the closet.

IBM says they've been monitoring billions of social media posts and heel heights are about to decline. Researchers say usually when the economy is bad, skirts get shorter and heels get higher.

That's because people turn to them as a means of fantasy and escape. Over the last 100 years, high heels soared during the worst recessions.

So if times are tough, why are heel heights getting lower? IBM says the move to a lower heel may indicate a mood of "long term austerity" that's evolving among consumers.

The study says high heels won't disappear altogether, but even high-end shoe designers like Jimmy Choo and Christian Louboutin are beginning to offer more kitten heels and flats.

Print
Email
|