Students are heading back to school but not everyone is feeling the excitement of the first bell.
Educators say bullying is on the rise in schools, and with social media, students are finding new ways to attack their victims.
Activists say schools must take a tougher stance on bullying.
They say bullying can have a lasting impact: Suicide is the second leading cause of death among 15- year-olds.
The Judson Independent School District installed a new online icon called a "bully button" to their website. It allows students to anonymously report incidents online.
