NEW BRAUNFELS - As Cyber Monday comes to a close, analysts say that Monday was the biggest online shopping day ever with a whopping $6.6 billion internet sales.
Adobe Analytics said that shoppers spent $7.9 billion online shopping on Thanksgiving and Black Friday combined, up almost 18 percent from last year. As a result of that shift, many stores both big and small are changing the way they do business to meet that digital demand.
The Walmart Supercenter in New Braunfels unveiled a 16 by 8-foot pickup tower about a week ago. It's the fourth in Texas. Shoppers can use the Walmart website to make purchases and then receive an email notifying them that the package is ready for pickup.
Like a giant vending machine, the tower will dispense the package within a minute of scanning the barcode from the email.
"As you're looking at online shopping as a growing business it's all about speed and the digital age, so this is just another thing that we're doing just to try to speed that up," said Jason Justice, manager at the Walmart Supercenter in New Braunfels.
This holiday season, Walmart tripled the number of items they're offering online to cater to customers' shift in buying habits.
Small businesses seem to be embracing the change too. Missy Rindler is the owner of Moon Mippy, a stationery and gift store in Stone Oak that's been in business for twenty years. She's working to launch an online store at the request of her customers.
"We have had people say they would like to shop with us, but either they don't have time to come over, they don't live in the area, they're out of town, they want to show it to someone that is out of town, so we'd like to reach as many people as we can," said Missy Rindler, owner of Moon Mippy.
Some early numbers are showing that foot traffic in traditional brick and mortar stores was down one to two percent compared to last year, but with most big box stores making record profits from online sales, it looks like they weren't hurting for profits so far this year.
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