Ikea ad reveals coupon when pregnant women pee on it

Ikea's first new ad for 2018 is interactive. The ad, running in Amelia Magazine, one of Sweden's most influential magazine's for women, features a popular item – a crib – and a message that might draw a double take, CBS Los Angeles reports.

"Peeing on this ad may change your life."

The ad doubles as a pregnancy test. And if the ad does determine the adventurous reader is pregnant, then the now-positive pregnancy test/ad will reveal a coupon.

The concept has some doubters on social media. But the idea was mostly met with skepticism for the logistics of using the so-called coupon. 

Β© 2018 CBS Interactive Inc. All Rights Reserved.


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