SAN ANTONIO -- A San Antonio company is launching a new line of shoes specifically for pregnant women. The footwear is designed to help ease some of the discomfort mothers-to-be experience when they’re expecting.
Women expecting a baby go through a lot of changes, not just a growing belly. Swollen, achy feet are a common complaint late in pregnancy. Now comes a new line of footwear from San Antonio company New Life Shoes designed to address the needs of mothers-to-be.
“It allows for expansion of the foot, both lengthwise and verticalwise, so 360 degree expansion, as well as five different layers of cushioning and support that are customizable,” explained New Life Shoes president Mark Connors. “You can put in or take out various pieces of the shoe to accommodate changes in the foot.”
At a public launch of the first product, an athletic shoe, Mommy Bloggers were on among those trying them on and giving feedback.
Monica Allison is expecting her third child in June. She likes the idea of a shoe that expands along with your foot.
“Both times my feet would swell up,” Allison said. “And I usually have to go up a size in a shoe. And so I think this is a great concept. I have two young children who are very active. I want a comfortable shoe.”
The New Life shoes are designed with a special strap so women can put them on with one hand.
“They really speak to the needs of the expectant mother,” Connors commented.
Other styles of pregnancy shoes are in development, like Mary Janes and sandals.
The cost of the shoes is about $80. They’ll be available online in mid-February.
