The San Antonio Spurs and HEB have an advertising legacy that has lasted generations. It's gotten to the point where the release of the new commercials has become an event in itself.

There's just something about these advertisements that brings out a side of the Spurs that fans can only see and enjoy through the lens of Texas' favorite grocery store.

On October 27, 2016, the new ads for the 2016-2017 season premiered on HEB's YouTube channel.

Here they are in all their glory: