It's a big day for holiday shopping with thousands of people trying to get their hands on the best Black Friday finds.

People were up bright and early at the Toys "R" Us on Highway 151 in San Antonio looking for the deals of the day.

"I just go buy things that people are telling me that's on sale," Donna Pearson, a Black Friday shopper, said.

Whether you’re playing Santa Claus, buying gifts for someone or yourself, bringing your phone is key. Make sure it’s fully charged, add a price comparison app to it and compare sale prices at various stores. Also, use social media to follow the stores you plan on visiting for deals they may post on their pages.

If you're thumbing through ads to find discounts, make sure to read the fine print below coupons, because sometimes it’s what you don’t see that makes a deal, a dud.