Kerrville-based James Avery Artisan Jewelry has released a San Antonio charm in time for Valentine’s Day.

According to the craft jeweler’s website, the charm includes a flat back, where a message can be inscribed to commemorate a special date.

The San Antonio charm is featured as the “charm of the week” among the more than 100 charms sold by James Avery. The new $40 charm is made of sterling silver and measures just under an inch in length.

On the jeweler’s Facebook page, the new San Antonio charm is generating a lot of buzz as part of a collection of new releases. Many people have tagged loved ones in the comments on the photos, perhaps a not-so-subtle hint about what’s on their wish list.