SAN ANTONIO - To tackle the tiers of success, John and Denise Dominguez had to have more than a bun in the oven.

The couple had to sculpt out an unanticipated path to open a business. Like the yeast in their baked goods, so rose Whip Stitch Custom Cakes// The 350 Baking Company.

"When we first opened up we truly were doing stuff for family and friends," John said. "And, that got bigger."

He said their kitchen outgrew their orders. They decided to set up shop on Pereida Street. No one had any real training in baking. Still, the Dominguez's believed they had a unique edge in Denise's skill set.

"My background is in fashion design," Denise said. "So, I have a bachelor’s degree from UIW [University of the Incarnate Word] in fashion design and a master's degree in communications."

The two thought some of the concepts of fashion design could be applied to making unique cakes for any occasion.

Apparently, they were right.

Six years later Whip Stitch Custom Cakes spawned a retail side called the 350 Baking Company.

"To think we’d be here today and have a small bakery dive spot where people can come, get fresh coffee, get some fresh pastries is something we did not plan early on in the beginning," John said.

Whip Stitch is a playoff of whipping up baked goods and Denise's fashion degree. It is said that 350 degrees is the perfect temperature for baking. Hence, the name of the small shop at 1010 South Flores Street.

They’ve done everything from a 3-D cake with a figure of the groom bench pressing weights to cupcakes designed to look like pool balls in a rack. They’ve also mastered emoji crowned cakes, an Eiffel tower topped cake and even a cake where a tea pot is pouring out flowers.

Denise loves the challenge of making a dream a reality.

"Here's a small picture of my wedding dress or swatch of my wedding dress---make it come to life," Denise said.

Their most recent challenge is expanding their bakery into a sandwich shop for patrons who work and live in the King William District. They added breakfast and lunch sandwiches to the menu.

Walk in and grab a cup of hot or iced coffee along with 'The Pig' which is their ham and cheese sandwich. Customers can get a turkey and Swiss sandwich called 'The Bird ' or Denise's homemade chicken salad sandwich. The sandwiches come with chips and a cookie.

Breakfast sandwiches are also available. This is a product that’s still in the experimental stage. So ask for maple or a Hollandaise sauce to switch it up.

Neighborhood Eats sampled their popular club sandwich. It comes on a freshly baked ciabatta bread, coated with olive oil and rosemary. The sandwich is stacked with ham, turkey, bacon, cheese and the trimmings. We like it!

The pastries are wonderful, Neighborhood Eats had the banana muffin with a streusel topping. Great!

The strawberry glazed yeast doughnut wasn't too shabby either. Oh, the treat of the entire trip was the almond croissant. It's covered in cream cheese frosting and almonds. Que Rico!

Whip Stitch Custom Cakes/The 350 Baking Company is the small place with two names where the eats are good. It's also the place where you can have your cake and eat it too.

If you have a recommendation for Marvin send an email (, tweet (@mhurstkenst5) or the KENS 5 Facebook page. #KENS5EATS