In every big sports series, a big movie or brand new show will get heavy advertisement. For this year's NBA Finals, that movie is Spider-Man: Homecoming.
And wouldn't you know it, the greatest player of his generation, San Antonio Spurs legend Tim Duncan is part of it.
In the ads that have been running during NBA Finals games between the Cleveland Cavaliers and Golden State Warriors, Spider-Man, played by Tom Holland is given a task by Tony Stark's bodyguard, played by Jon Favreau: Get Tim Duncan some food.
In classic Timmy fashion, he asks for something basic. No frills.
The advertisement ends with Duncan, Holland, and Favreau sitting on a couch watching the Finals only to see Stark sitting courtside for the game.
You can watch the ad here (and stick around for the trailer. This movie's gonna be awesome):